Every time you enter a website into any search engine, the first thing that appears on your browser is typically an image and headline. But what do those words say? Why is it used and How important are they to search engines or users browsing through their browsers?
If you want to find the answer for all those questions, then you are on the right spot. In this post, we will cover all the basics related to that meta title or you can call it page headline as well.
WHAT is a meta title?
Meta titles are the headlines to describe a page itself and whenever a search engine indexes your site, it refers to the title tag in order to know what topic you are focusing on and what terms should be emphasized.
That's why a good title tag is a must-have feature, for landing your page higher on the search engine results pages.
In order to find a page’s meta title, right-click on any area of the webpage and choose "view source" from the drop-down menu. You'll see something that looks like this:
Meta title's optimal format:
Primary Keyword - Secondary Keyword | Brand Name
Product Name - Product Category | Brand Name
Meta title's optimal length:
There is no absolute limit for meta titles, because the character limit varies depending on the width of a letter and how wide Google's browser is. Currently, words can be up to 600 pixels long in titles, if that fits your site design needs.
Well, it's good to keep your titles under 60 characters to ensure that 90% of them will display properly and completely on Google.
WHY meta titles are important?
The meta title is used to grab the 3 key benefits:
- Meta titles give search engines and visitors a glimpse of what they can find on your page. They help them understand what your content on a particular page is about, which plays an important role in influencing the visitor's decision whether to click on your page link or not.
- Meta titles are also great to have for branding purposes, especially if you’ve already established yourself as a trusted name in your industry. You can leverage your brand by displaying it on the title tag and inviting people with an interest in that topic to click over there, because they know they'll find something of value when arriving at their destination page.
- When it comes to page rankings, meta titles can play a role in how well your site can rank on SERPs. By putting keywords closer to the beginning of your title tag, there’s a higher chance for them to rank when it comes to keyword-based searches.
Checklist to create a good meta description:
Here are critical recommendations for optimizing title tags for search engine:
Be mindful of your title length
As we mentioned above, it’s best to limit your title length to under 60 characters, including spaces. so, be careful about that fact to increase the usability goals.
Be mindful for your seed keyword
You can get more of a searcher's attention by including your seed keyword in the meta title. so, make sure to include it on each page.
Avoid duplicating the title tags
Duplicate title tags on your site can cause pages to be less visible in the search engine results pages.
Giving each page a unique title can take up some of your time, but the end result will be well worth it. It makes one page stand out from another and entices visitors to click on that particular site because they're curious about what's inside. The more clicks you get for that individual webpage then means more traffic in general which translates into increased revenue!
Take advantage of your brand
When you have a strong, well-known brand then adding it to your titles may help boost click-through rates. We generally still recommend putting the brand at the end of the title but there are cases such as on a home page or about page, where we want people to see our brands more prominently so, here we need to be more mindful while using the brand name within the title tag.
Your meta title is one of the most important ranking signal on Google. When you make changes to your page's title, they won't be immediately visible in search results and it can take a few days for them to show up.
In case of any further assistance, feel free to contact me at [email protected]
Related Blog: What is a Meta Description and How to Write it?