Do you want to make sure that potential leads are converting into paying customers and not just browsing around the site for information before leaving without any conversions? Here's a list of social media tips we've put together with some other brilliant entrepreneurs.
These ideas may help convert visitors to leads, turning them into loyal followers on all sorts of platforms because according to researchers, social media is the primary source of traffic, especially for e-commerce sites.
According to this research, social media is used by approximately 53.6% of the world's population. On average, those who use social media spend 2 hours and 25 minutes every day accessing sites like Facebook, Twitter, Reddit, LinkedIn, Pinterest, and Instagram etc.
Tips to boost web traffic:
For a relevant and persuasive social media strategy for your business, consider using these tactics to generate website traffic to your online store.
1. Improve your social profile
Your bio is your brand's introduction, whenever someone want to learn more about your brand, they may look at your profile or bio section. So, it must quickly communicate your value proposition to potential customers while establishing the tone and style of who you are as a businessperson or creative entrepreneur.
The more distinct your bio is, the better chance you will have for catching and resonating with your ideal audience.
💡 Your bio should be unique and concise, to make a good first impression. So don’t write your whole business story in the bio, 2-3 lines should be suffice. Then connect it with call-to-action for the site visitor in order to get them on their way to landing page quickly!
2. Establish a social proof of your brand
Social proof is the human voice into your brand experience, it happens when your current users recommend you based on their experiences with your products and services.
It affects the decision, your future customer makes. They may see a bunch of happy customers on your post and assume you have the right product for them as well.
A few basic ways to social proof your brand, includes:
- Use celebrity endorsements.
- Get testimonials from your customers and experts in your industry.
- Make the most of your achievements by proudly displaying them, with the help of your business statistics.
For example: How many people use your product? or How much money do you earn as a result of that? etc.
Look at Sprout Social’s company page on LinkedIn to see how they list the number of their customers (over 25,000) as a social proof.
3. Promote inspiring content
Never hesitate to promote your content on social media. . You don't have to post your content every day. But, you should promote all high-quality blog posts in order for them to be seen by a wider audience and help grow your site's presence on social media platforms like Facebook or Twitter etc.
💡 Spread your content on multiple social media places within multiple times to get the most out of it.
4. Consistently engage with your audience
When you are crafting content for your social media channels, make sure that it is about your audience, instead of just yourself.
Engage in conversation about their interests by asking open-ended questions or simply host a poll for your followers so they can vote on what new content should be offered next. Offer valuable and interesting information to keep their attention.
5. Focus more on sharing visual content
Social media users respond to visuals better than text-only, from images and infographics to videos and presentations. Which is why they are the perfect medium for developing an emotional connection or triggering a strong reaction. They can also make your content more interactive or easier to consume.
Did you know that visual content is 40 times more likely to be shared on social media than other types of content?
It's because Visual media helps readers develop their own perception of the content and avoid misinterpretation.
6. Choose the right time to post
What good is posting on social media if your target audience isn’t online to see it? Sure, you might get some hits. But are they likely to care what you have got to say or will they only contribute towards your ever-increasing bounce rate?
It's best to post an update during the hours when your target audience is most active. To figure out their peak time, look at when they usually post to their feeds.
initially, you can follow these general guidelines when it’s best to post:
7. Be responsive
Don't forget to reply back to your followers on social media. Make the effort to reply back every time someone comments on your social posts. If they feel appreciated, it may encourage them more likely to click through and visit your website for a better understanding of what you're talking about!
8. Participate in social groups:
Join active community groups where you find high chances of getting your target audience. You can meet people with the same interests and identify their inclination towards your products by joining those groups on Facebook, YouTube, Reddit, LinkedIn or Pinterest. These communities are a great way to potentially drive traffic straight to your site!
For example, if you are a retailer of sports shoes and your target audience is young people who play sports, then it would help you find online groups that have the people with same interest. Join such groups as an individual then promote yourself from within those communities so that you can improve what's on display in your store or even introduce new products for sale.
This strategy can help you become an influencer and promote your products or business more effectively.
9. Research your competitors
In order to maintain a successful social media marketing strategy it’s important to know how your competitors are performing in the market so they don't pass by unnoticed.
Social media is a challenging world to live in. Before plunging into posting sessions, get in-depth insights of your competitors. This gives you a clear vision of how you can build your social family and don't imitate them! Understand their strategies and create your own for analyzing one's moves like:
- The most engaging social media channels
- Number of successful post in a day
- Types of content produced and published by them
- Strategies to boost and engage traffic
- How often they take surveys and fill out quizzes
What to Expect
Now that you’re armed with these social media tips, that can drive more traffic to your site. If you’re consistent in your efforts, you eventually will start noticing results.
Simply start using this tips today in your social media strategy, and watch the traffic flow towards your website. In case of any help feel free to contact at [email protected]