For those companies and individuals who are looking to boost their conversion rate, it is important to understand that often the best way to drive an individual through the sales funnel is by appealing specifically and uniquely to their needs at each stage.
In this article, we’ll review the various stages of a sales funnel and their associated conversions. But before we dive into tips, to increase conversions. It's important that you have a firm understanding of what is meant by a sales funnel and the objectives for optimization in each stage.
What is sale funnel?
By definition, it simply represents a journey that starts with finding the right product and leads to selling it.
A sales funnel is wide at the top because all kinds of prospects enter, even ones who are not as interested in a product. Eventually, the most engaged prospects are channeled to the bottom of the funnel to be converted into customers.
In other words, Sales funnels are simply a process that companies use to guide customers through purchasing products.
Let's take a closer look at each of the sales funnel stages and the marketing techniques you can use to increase conversions in each stage.
1. Increase conversion in the awareness phase
If people don't know that you exist, they won't buy from you. To attract new prospects and establish your business as an industry leader, pursue these common awareness stage tactics:
There are many aspects of marketing to consider when trying to make your site a success, but it all starts with creating a compelling content about your industry and product.
For instance, If your business is a gardening supply store, then the content on your site should be about garden supplies. For example, those searching for “garden supplies” or “garden supplies near me” are probably just looking for stores that sell these items.
Having blog articles on your website will help bring up the rank of your company in search engines such as Google. This way, prospective customers can visit your site instead of competitors' when looking for a solution to their problem.
You can check Brand Overflow's blog page to study our blogging strategy.
Videos can usually explain and offer solutions to someone's problems in just a few minutes.
Videos are also a potential source of viral or evergreen content. Always make videos educational first and you'll probably find success more quickly.
Make an active presence on social media to better meet your customers. A high profile can also indirectly increase your organic search engine rankings.
It's important because today's consumers turn to their social networks to get advice, referrals, and reviews. They expect businesses to be available on Facebook and Twitter for questions, look for tutorials on Pinterest or YouTube and want a behind-the-scenes glimpse of the company on Instagram.
Pay per click campaign:
Pay-per-click campaigns allow you to pay for the privilege of having your ads show up on a website. You only pay when someone clicks on your ad or by how many times it’s shown.
PPC campaigns are best employed on landing pages where you can capture prospects’ email addresses.
To monitor your ads, you can also use a PPC keyword tool, designed by team Brand Overflow.
2. Increase conversion in the consideration phase
The consideration stage is the tipping point before your customer make a decision. In this phase, potential buyers consider your product or services as a possible option to solve the problem you helped identify in the awareness phase.
In this phase, you try to engage and encourage them to make even small commitments to your business before they are ready to purchase.
Use a lead magnet to provide valuable content that helps your visitors with their challenges in exchange for their email addresses:
A landing page is a single-purpose page on your website with content that addresses one specific problem. It should include a call to action in order to either capture contact information or make a sale.
Note: SeedProd is the WordPress page builder and It includes a bunch of beautiful landing page templates to get you started quickly.
Call to action:
Make sure each page of your site contains information that encourages readers to take the desired action.
Consider what action you want your customer to take and craft a call-to-action throughout the text.
Include an opportunity for a contact form or comment form on your website. A contact form is easy to overlook, but it can be used as an opportunity to grow your list when you collect visitors' information.
3. Increase conversion in the preference phase
"Okay, great! You’ve captured your prospect’s attention. Now what?
The next step is to inform them about your product or service, including basic questions they may have.
Use the following strategies to educate prospects:
Using an email medium, you can establish trust with prospective clients while teaching them the basics about your service .
Send out an automatic email to subscribers with ten answers to frequently asked questions about your business or service. This can be an effective way to get start building a trust with them.
4. Increase conversion in the purchasing phase
Customers need to be given multiple chances before they decide to make a purchase. Give them clear opportunities for purchase, and do so often!
Use the below mentioned strategy to make the sell:
Make it easy for customers to find your product or service by using live chat and checking out with free shipping.
Email your subscribers with your newest products or with promos. Repeatedly give them reminders and opportunities to purchase your products using clear calls to actions.
Monitor your customer's carts and activities, so the discounts and free shipping can be offered to customers who viewed a product, and leave it in their shopping cart.
With these simple techniques, you’ll see instant results in your conversions.
5: Increase conversions in the loyalty phase
This phase begins with the goal of repeating sales.
Because it can be hard and expensive to lure in a new customer, it's better to invest time in the existing customers instead of leaving them alone.
Help customers remember their purchase by offering them:
Offer your customers a discount for their next purchase if they refer someone who becomes a customer.
Likewise, an Uber referral program gives a free ride, when you refer a friend.
Resell the same product to the user, that he has already taken. Give them exciting offers so they definitely buy again.
Giving a customer a thank you email on the anniversary of their first purchase or birthday, feels a lot more sincere than simply sending best wishes. Not only is it much less time-consuming, but as long as you include an offer for something free or with a coupon code they can use, your message will go even further in building loyalty!
Now you know a lot about all of the opportunities for website conversion, throughout your sales funnel. Focus on making smaller conversions and walking your prospects through every step of their journey in order to turn them into loyal customers. You’ll not only increase conversions but will likely create a much more successful business, as well!
You can also check our blog on How to reduce bounce rate, This might help you generate more leads and conversions. In case of any help feel free to coordinate with me at [email protected]