It’s hard enough to rank your website on search engines like Google, and getting into the top spots can be even more difficult if you’re in a competitive and focused niche-related space.
If your ranking appears stagnant or unchanging, you came to the right place for help. We’ll address your questions and give tips along the way.
Read on to learn more about the ways you can improve your site ranking and why your website rankings are statistics.
Reasons for not improving your site ranking:
1. Poor content quality
Content quality is critically important to your website rankings. If you are just creating content that isn’t answering people's questions or solving their problems, then your content won't rank on Google. So, the articles you publish should include genuinely helpful, informative points rather than being spammed and filled with shaky advice.
To create high-quality content, you need to study what others in your niche are writing about. If you want your expertise to be recognized, you also need to show both users and search engines that you are knowledgeable on the subject.
To generate a better lead with your content, check out our blog: Effective Lead Generation with 4 Easy Content Hacks
2. Unclear search intent
Search intent is the reason behind any query searched by the user. Search intent is important to connect well with potential customers. There are three categories of search intent:
- Navigational – Navigate to another page due to whatever the reason is.
- Informational – Looking up information on a topic.
- Commercial or Transactional – Desire to make a purchase.
A searcher’s navigational keyword is the phrase they type into a search engine that returns the desired result/webpage.
For example, type a “apple pie recipe” in Google search bar and it will navigate you to the requested results.
One of the most popular types of online searches is for informational keywords, where people try to find a specific piece of information with a Google search.
For example, someone might type “who owns Facebook?” into Google if they don't know about it and want to know. An informational keyword is basically built on a question.
The last type of keyword is a transactional or commercial one. This often signals that the searcher wants to buy something when someone searches with words like "buy", "coupons", and "price" etc.
For instance, a searcher who types “buy gold-plated iPhone X” into Google is pretty clearly interested in owning an expensive phone.
💡 If your business is a gardening supply store, then the content on your site should be about garden supplies. For example, those searching for “garden supplies” or “garden supplies near me” are probably just looking for stores that sell these items.
If you are writing on a gardening blog and the user is searching for "best gardening tips" or "best plant care tips," your strategy may be different. You will have to highlight informational needs, in order to satisfy the intent of the search.
3. Poor quality backlinks
Backlinks are the cornerstone of successful content. Quality content requires a lot of high-quality backlinks to earn recognition and approval.
Brand Overflow's new backlink checker tool is great for taking a quick look at a site’s link portfolio.
You can also use this tool to see your competitor's backlink portfolio and follow these steps:
- Locate what sites are linking to them.
- Get an understanding of the types of websites that they have been getting links from.
- You can create a broken link-building strategy to try to acquire some of them for your website.
To measure the more accurate performance of your backlinks, you can use Brand Overflow’s backlink monitor tool.
Visit the mentioned blog to learn how to create backlinks!
4. Poor SEO optimization
on-page SEO is a key to making your site easily discoverable. You need to ensure that you are targeting the right keywords for people, who may be searching for what you offer and you have content pages with valuable information which also load quick enough.
Your business will rank better if it has properly optimized websites or even just one page depending on how much traffic goes through said page each day so make sure not to neglect this detail when setting up your new brand.
For on-page optimization, make sure to focus your attention on any of these spots:
- Meta title: Meta titles should be around 50-70 characters to ensure they fit in the SERP.
- Meta description: Although, there is no "magic" number for the character length of the meta description. Generally, Google truncates metadata descriptions to about 160 characters, so a good range to optimize would be 150-160.
- Headers (H1, H2, H3, etc.): Your title tags and headers should generally be similar lengths, and they should flow in a structured way. Include target keywords as you work your way down the page.
- Content: Your content should focus on one primary keyword and a few secondary keywords to support it. When optimizing your text for search engines, you should ensure the intent matches what is shown in the SERPs.
5. Poor technical SEO
The right voice can make a world of difference. Not only in our personal lives, but within the presentation of your website as well! Technical SEO is an essential piece when it comes to rankings on Google. If your site isn’t technically sound, you could run into problems.
If you have any technical issues don’t fret- we are here for you with step by step instructions so that everything runs smoothly and efficiently just like clockwork (or maybe even better)! From crawlability issues or missing vital elements, there are many factors at play regarding how search engines will interpret your site content.
Below, we’ll take a look at some key aspects of technical SEO that need to be running smoothly for your site to be properly read and understood by search engines:
The structure of your site is an important aspect of SEO. The layout and design can be used to show Google which pages are the most valuable, so you have control over what ranks highest in search engine results.
A simple website architecture may look like this:
A crucial part of your technical SEO would be having an up-to-date XML sitemap for Google's crawlers to follow. It tells them where the best content on a site lives without wasting their time visiting pages they can't visit.
If you're interested in finding out more about XML sitemaps, our blog post is a great resource.
The robots.txt file tells search engine "robots" which page to crawl, and which is not to crawl. Simply, it means that it restricts Google' crawling behavior. Robots.txt, when used correctly, can improve SEO efforts by making it easier for crawlers to crawl your website.
If you're interested in finding out more about robot.txt files, our blog post is a great resource.
Page Speed and Loading Time:
Google Page Speed Insights tool, is a powerful and effective performance evaluation dashboard for both desktop and websites. It prepares a report, with the help of lab data, based on Lighthouse audits as well as real-world field traffic, with which you can see what the average website visitor thinks of your page load time.
With this guide and some of the other resources provided, we hope you can get started on making improvements to your website so it performs better.
Make sure to use the tools mentioned above to help you find and fix any problems your website may be facing, and even check up on your site's ranking for selected keywords on Google.
In case of any query feel free to contact me at [email protected]