We all know that Facebook is a great tool for branding and keeping in touch with friends. But did you know that there are plenty of useful features buried deep within the complicated interface?
Facebook Ad library offers many tools and features for marketers to use, but the constantly changing nature of Facebook makes it difficult for marketers to keep up with each and every change while managing their time in general. Hence, we decided to discuss this topic here so you can easily learn about top 8 fb tools that can help elevate your campaigns and increase campaign revenue.
So, lets directly jump into the depth:
FB ad Library
Facebook is a little-known advertising goldmine, as it is full of advertising features that you won't find in most other social media platforms. It can help market your business or product to potential customers with ease.
FB Ads Manager:
Setting up the Facebook pixel used to entail several steps, but now with this integration tool that can be found within Business Manager tool, it's as easy as a few simple clicks!
The advertisers who are using Google Tag Manager, WooCommerce, Shopify, BigCommerce and Magento can implement the Facebook pixel without touching their code. Just click on the link to see step by step instructions for each platform.
To start, select Ads Manager > Events Manager, under the navigation sidebar on Facebook.
In the navigation bar, you’ll see a green-plus sign button.
When you will hover over it and click on its icon, options will pop out like connecting data sources, editing connected data sources and adding custom conversions to your account - all of which are pretty handy for growing your business!
When you will click on “Connect Data Source” , New screen will appear like this:
Select the type of data source you want. (If you already have a conversion pixel created, the Web option will be grayed out.)
Click the "Connect" button to get started and then follow the onscreen steps to complete your connection process.
When first starting in a channel, make sure to set up your conversion pixel and confirm that it is firing properly.
You can do it with Facebook’s Chrome extension, it allows advertisers to double-check implementation, troubleshoot their pixel, and fix any potential problems before a campaign launch.
The following are potential error messages you may see when using the tool.
The Creative Hub is a powerful ad mockup tool that allows users of all skill levels to test different ad types, placements, and ad elements. For example: single image or video ads can be tested with either an horizontal carousel format or vertical linear style display on any device!
The slideshow, video, and interactive ads can also be tested here.
💡 These mockup files can be saved for future reference.
You can find the Creative Hub in Facebook’s navigation sidebar by selecting Ads manager > Advertise > Creative Hub .
Clicking on this tab will open a new screen, where you can start creating your mockups.
The interactive audience tool shows more detailed information about your Facebook audience. It is an excellent way to see at a glance what your Facebook audience consists of.
You can access this feature through the navigation menu and scrolling down to Ad Manager > Analyze and Report > Audience Insight.
Here, you can build your list of target audience and gather demographic, page likes, Facebook usage data, and interests etc.
Campaign Budget Optimization:
This feature allows advertisers to evenly allocate their ad spend across ad sets. Facebook automatically distributes your ad budget to the campaigns that are performing best, so all you have to do is set up a campaign and your total budget.
The option can be found while creating a new campaign under Ads Manager.
You can set your location on time of campaign creation, and click on the "targeting" tab. You can target a specific radius from your store's location or only select the city itself.
For location targeting, you can select any of 4 additional settings:
Block List and publisher List:
In 2018, Facebook released its Publisher List of thousands of URLs where your ads might appear. They recommend reviewing this list every 30 days for updates.
To prevent your ads from appearing on certain URLs, add them as a Block List.
Navigate to the Brand Safety section in the navigation menu to view your Block List, the Publisher List and Publisher Delivery reports.
On clicking this tab, you will be redirected to this new screen:
where you can review the "Publisher Delivery" report by placement to see a summary of performance.
Where you can review the "Publisher Delivery" report by placement to see a summary of performance. Since, the data is only a summary of the last 30 days, so you'll have to review it on a monthly basis.
Once you receive the data you can decide the links that you don’t want to include. To do so, you must create a list of those links that you don’t want to include.
Once you create it, upload it into a “block list'' session.
💡 Save a list as .txt or .csv and name appropriately.
Automated rules are a parental lifesaver for managing and monitoring your campaigns, especially when it comes to activating, pausing, and managing campaigns.
To create a rules head over to the Automated Rules, located under Advertise in the navigation menu.
Automated rules make it easier for you to automate your Facebook account without giving up too much control.
Facebook has many hidden ad libraries and features available that can be found in the complicated interface. I have discussed very few among them but utilizing these features will take your Facebook campaigns to new heights! If you any further queries feel free to contact me at [email protected]