Imagine someone you meet has a complicated name to remember and has a very different personality according to their name. Hence, the chances are you're probably to forget the name of that person. The same goes with URLs; Long, difficult to understand, and not related to the content URLs confuses the user and the search engine.
Well-optimized URLs can help your SEO and user experience. Search engines factor many variables into their decision-making process, so well-optimized URLs are important for search engine optimization and user experience. As with page titles and content, the URL also helps describe a web page to search engines or potential visitors, meaning they should be as accurate, tempting as possible while still being detailed enough for someone browsing through an address bar on Google Chrome. When creating these pages, you want them to reflect what is going in that particular section of the site; this way, nothing gets missed out by users who may not have seen it before looking at other parts of your website.
The first step of creating SEO-Friendly URLs is to "Use keywords" - This one sounds obvious, but there's plenty more detail than just throwing some terms.
1. Creating a Meaningful URL
You can tell what a webpage is about by just looking at the URL. For example, if you're trying to find out more info on cats, then any URL like http://cutecatinfo.com will do, but maybe not one that's too long with letters and numbers mixed in an odd pattern, because it doesn't really say anything about where this website leads. Clear and concise URLs help users determine what to expect when they click on a link. A URL should be short, descriptive, easy to read (elegant) and fit the page's content.
If you are working with WordPress website, read how to make custom URL easily.
2. Including Keyword in URL
Optimize your web page around one keyword, and include it in the URL. It will help if you put the keywords at the URL's beginning to give it more weight with search engine spiders that rank pages by relevance. Putting more emphasis on the keyword closer to the start helps because spiders may not deem them significant if they're placed too far back. However, don't overstuff any single URL either since search engines may flag you as spam, & might lead to a manual action.
For easily finding out which keyword to target for your URL with respect to your content, you can always try using keyword tools. Read the guide on some best keyword tools to use for keyword research.
If you want to read about how to perform keyword research follow this brief guide on how to do keyword research.
3. Using Hyphens in URL
Google recommends using hyphens (-) instead of underscores (_) in URLs because it's easier to read, and the search engine can see more words. It would be best if you used hyphens to separate words in URL phrases because it makes your content more readable, and search engines are better able to index the links you create. This is important because Google treats a word with a hyphen as one word, while underscores signify that they're still two different words. A fine example of a well-designed URL is; http://cutecatinfo.com/food/dry-kibble.
4. Using Lowercase Letters in URLs
Avoid using capital letters in your URLs. Search engines can break between uppercase, and lowercase letters & will omit capital letters in URL, leading to duplicate URLs that lose page rank. Unlike a URL; http://cutecatsite.com/food/Dry-Kibble, which is most probably going to agitate the search engine. Using a URL like; http://cutecatinfo.com/food/dry-kibble is most preferable.
5. Keeping URLs Short
Websites should have URLs that describe the content of their page and are as short as possible. It is easier to type a shorter URL and read it off quickly, saving time for both users and search engine spiders. Too many words in one URL can be seen as keyword stuffing by search engines. Keyword stuffing will get you nowhere with search engine spiders, and they'll think you're trying to trick them into thinking that the page has content-related keywords when there aren't any.
6. Using Static URLs
Static, non-changing URLs should be used when possible. These are more user and SEO-friendly because they remain the same with each page load. Avoid unnecessary parameters such as "&," "?," or "#" in static URLs, which can cause issues. Static links may still have extra parameters added to them before being posted publicly to track social media marketing metrics. Still, hard coding any URL directly onto your website is not recommended nor easy since search engines might think that this link has been changed too often and will penalize you accordingly if changes constantly happen without an explanation during their crawling process.
A key component of a URL, all aspects of an online presence that Google likes, is usability. Always keep the user or viewer in mind when designing any aspect of their experience on a website, including what you put at the end after http://www. It is always important to pay attention because Google likes altering things up! They'll change algorithms that can make or break what comes up first, so it's important not only to stay updated but be prepared at any moment for changes like this coming down from above.